
NYPD’s Feel-Good Hashtag Campaign Backfires
“Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook.”
“On Tuesday, the NYPD’s official Twitter account tried to stir up some good community vibes by asking followers to share photos of themselves alongside New York City police officers, using the hashtag #myNYPD. The best responses would go on the department’s Facebook page. Here’s the kind of thing the NYPD had in mind:”

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NYPD At Work : You Reap What You Sow
NYPD –in efforts to thwart public impression of incompetence, discrimination, police fabrication and brutality –asked New Yorkers to share their favorite NYPD photoes. Well, you reap what you sow. Hope NYPD got the message about excessive police force and brutality because that is what New Yorkers shared and shared and continue to share: Which is the best response?

How about featuring this one of the #NYPD with the 84yo man they brutalized for jay walking? #myNYPD@NYPDnewspic.twitter.com/31rjdfvQRg

Free Massages from the #NYPD. What does YOUR Police Department offer? Tweet at #MyNYPD

“And we’re going to have to run you over, just for good measure.” #myNYPD

NYPD officers are known worldwide for their timely and hands-on response to citizen grievances. pic.twitter.com/wuJ8uicGgE#myNYPD

You might not have known this, but the NYPD can help you with that kink in your neck. #myNYPD
Full Story: NYPD’s Feel-Good Hashtag Campaign Backfires
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